BBC News features a special story on how 77th Street’s Elim Chew went from hairdresser to fashion millionaire just by sheer tenacity and strong will.
"Being an entrepreneur is like being a juvenile delinquent... The more you tell us that we can't do it, the more we want to prove you wrong."
She is convinced that it is that defiance which has led to her success: "If we were to listen to people who keep telling us not to do it, then 77th Street would never have happened. Because in the early days everyone was telling us we would fail... Today we have proved everybody wrong."