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No More Fuddy Duddy Shirtmakers!

27 October 2011

CYC The Custom Shop may be the oldest bespoke shirtmaker in Singapore, but it is certainly not stuck in its ways. Many know it as the shirtmaker of politicians, government officials and business leaders, yet it also appeals to the stylish young man-about-town.

Established in 1935 by a humble tailor from Shanghai, Chiang Yick Ching, CYC provided fine attention to detail and excellent workmanship and quality control from its early days – all qualities that remain the trademarks of the CYC brand as they enter their fourth generation of the family business.
No more just the plain colours of a staid generation, CYC now offers a large selection of fabrics from suppliers for international luxury brands.
INSERT SOME OF THE COLOURFUL SHIRT IMAGES HERE.
Taking their shirts to the digital media platform, CYC recently launched its ‘Design Your Custom-Made Shirt’ Facebook App. Players get to design their own shirts from the choice of fabric, collar down to the cuff. By posting their designs and garnering the most votes, three winners will stand a chance to win a $150 CYC voucher.
POST IMAGE OF FACEBOOK APP if possible. Also link.
Design your own shirt and have it made at any one of the CYC outlets in the city centre – Raffles Hotel, Republic Plaza II and Palais Renaissance INSERT LINK TO GET SINGAPORE OUTLET LISTING – and be part of the heritage of Singapore with CYC The Custom Shop, a brand of Merit and Distinction with GET SINGAPORE (LINK TO GET SINGAPORE website).

Established in 1935 by a humble tailor from Shanghai, Chiang Yick Ching, CYC provided fine attention to detail and excellent workmanship and quality control from its early days – all qualities that remain the trademarks of the CYC brand as they enter their fourth generation of the family business.

No more just the plain colours of a staid generation, CYC now offers a large selection of fabrics from suppliers for international luxury brands.

   

Taking their shirts to the digital media platform, CYC recently launched its ‘Design Your Custom-Made Shirt’ Facebook App. Players get to design their own shirts from the choice of fabric, collar down to the cuff. By posting their designs and garnering the most votes, three winners will stand a chance to win a $150 CYC voucher.

Design your own shirt and have it made at any one of the CYC outlets in the city centre – Raffles Hotel, Republic Plaza II and Palais Renaissance www.getsingapore.sg/brands/cyc-the-custom-shop/locations – and be part of the heritage of Singapore with CYC The Custom Shop, a brand of Merit and Distinction with GET SINGAPORE.




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