Founded in 2000, Action City is built on the passion for wanting to re-introduce play in small but significant ways into our everyday lives while holding on to the child-like belief that play is not frivolous. It is serious -- but fun -- stuff!
Action City is the retail arm of Big Box International Pte Ltd, which focuses on the development and marketing of FUNIQUE (fun + unique) products. The company sources, designs, and distributes toys and gifts that add a touch of PLAY to daily life. Popular brands developed include Breadou® and Love Hug™.
Action City’s mission is to inspire more people to reDiscover the Joy of Play!