Since 1996, I Nuovi PROFESSIONAL has been dedicated to creating the world’s finest makeup. Inspired by fashion, technology and life, the brand is all about making beautiful easy.
Developed in leading research and manufacturing facilities in Italy, France and Japan, I Nuovi PROFESSIONAL is at the forefront of Intelligent Makeup research. Featuring pigment rich, high intensity makeup enriched with innovative skin pampering antioxidants, botanical extracts and vitamins, I Nuovi PROFESSIONAL is all about makeup that thinks and cares for the skin. In line with the philosophy of innovative simplicity, all products are formulated fragrance-free and without any animal-derived ingredients.
Celebrating self-expression and personal style, experience the magic of I Nuovi PROFESSIONAL at over 120 stores around the world.