The world's first 19k Purple Gold™ was introduced in the year 2000 in Singapore. Recognized by the World Gold Council as a precious metal, Purple Gold™ is made of solid 19k Purple Gold and other metals including palladium and is nickel-free. In collaboration with world-renowned designer, Toshiyuki Kita, the Purple Gold™ “TWIST” collection was launched in 2006 and made its grand debut on the international stage at the prestigious Salone Internazionale del Mobile held in Milan that year.
To date, Purple Gold™ has gained popularity in the world of high glamour, with a keen following that includes Sir Elton John. Purple Gold™ was also selected by the Singapore government as the state gift for the 13th ASEAN Summit in 2007. Purple Gold™ jewellery is indulgently individual and captures the essence of the precious metal. Rings, necklaces, earrings, chokers, pendants, brooches, bracelets and bangles are all available in luxurious Purple Gold™, and new designs are introduced every season.