FREQUENTLY ASKED QUESTIONS

Q:  Please define ‘retail brand merchandise’ under GET SINGAPORE.

The brand must be sold directly to consumers through a mainstream retail outlet – at least one physical shop. Product categories that do not qualify are:

• Business-to-business products e.g. semi-conductor chips;
• Service sector e.g., facial, reflexology, travel;
• FMCG brands who do not have their own retail outlet.

Q:  Can food brands qualify for GET SINGAPORE?

Only selected packaged food brands that are non-perishable and suitable for gifting, such as chocolates, tea; can qualify. Plus, they must also have a dedicated retail presence.

Q:  I am a Singapore retailer who sells international brands and my own in-house brand. Do I qualify?

The initiative is to promote Singapore retail merchandise brands, so only your in-house brand can qualify for GET SINGAPORE (as well as fulfils the joining criteria).

Q:  I’m a brand owner who doesn’t have its own retail outlet but my brand is sold in department stores. Does my brand qualify?

Yes, as long as your brand is available in at least one physical retail outlet in Singapore, regardless of whether you own/manage the outlet. For example, current participating member, TravelPAC, does not have its own outlet but is retailed through Harvey Norman and other retail chains.

Q:  My brand is only available and distributed online. Does my brand qualify?

No. Your brand must be sold in at least one physical retail outlet in Singapore.

Q:  My Singapore brand is produced and made of raw materials from overseas. Is that acceptable?

Yes. Your manufacturing facility can be located outside of Singapore; as long as your brand is a registered Singapore brand and fulfils our joining criteria.

Q:  My brand was just launched this year. Does it qualify?

Your brand must be in the market for at least one full year (as of 1 October 2011).